Tourism and Hospitality

Home > Tourism and Hospitality > Hospitality operations (120 hours) > Strand A Food & Beverage units > Promote products and services to customers > Promote products and services to customers

Product knowledge and the sales function

Customers rely on sales people to:

Give accurate and up to date information
Satisfy their needs
Reinforce their expectations
Instill confidence about their purchasing decisions
Assist them in problem solving

When customers are inquiring about products and services, it is essential that the person potentially selling the product have a thorough knowledge of all products and services for sale.

In the hospitality industry, the sales person could be a food and beverage attendant, receptionist, guest services agent

, caterer/chef, housekeeper or any other staff member who comes into contact with customers.

Back to Promote products and services to customers