Tourism and Hospitality

Home > Tourism and Hospitality > Hospitality operations (240 hours) > Strand B Accommodation services > Front office units > Promote products and services to customers > Promote products and services to customers

Products of the Hospitality Industry

A product may be defined as anything that can be offered to a market for attention, acquisition, consumption or use, that may satisfy the needs or wants of customers. A product is usually tangible - something you can see, touch, smell.

It may include physical objects such as a toaster or microwave and is usually owned by the purchaser. A product may also include people, places, organisations, and activities.

Examples of products that can be offered to customers in the hospitality industry include:

Food
Beverages
Signature bathrobes, towels, souvenirs.

Not every establishment could, or would want to, offer all products. Each establishment therefore chooses the most appropriate product mix for the type of customer they are trying to attract. The product mix is the assortment of products, services and facilities that an establishment chooses to offer to customers.

Back to Promote products and services to customers