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Tourism

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Travel & Tourism

The Sectors

Tour Operations Retail Wholesale Meetings and Events Visitor Information Services Attractions and theme parks Retail Travel Agencies Rail Coach Airlines Cruise company Wholesale Develop products and packages Visitor information services Visitor information centres Accommodation Events Tourism Agencies Theme Park Attractions Art Galleries Ayers Rock Museums National Parks Opera House Zoos Events Conventions Folk Festivals Mardi Gras Melbourne Cup Day Racing Carnivals Football Grandfinals

Economic importance

As one of Australia's fastest growing industries Tourism has a significant impact on the Australian economy. Over 1 million people are employed as a result of this industry. Other economic benefits include business investment, foreign income, national, state and regional growth as well as the positive impact on Australia's balance of payments.

Australia, as most countries is affected by a global economy. This means that events in other countries can have a direct impact on the Australian economy. For example the recent Asian crisis has resulted in a significant reduction of Asian tourists to Australia. Numerous businesses have been affected by this downturn, particularly if their core business has been the Asian market. The Australian government and tourism agencies have looked at deflecting this downturn by exploring and promoting new markets. Increased marketing has taken place in Europe and the United States. The current decreased value of the Australian dollar makes us a very attractive destination to these new markets.