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Case Study 2

You have been employed with a long-established Tour Guiding company in Sydney. You now plan to start up your own specialised Tour Guiding company. To begin with you must conduct some background market research.

Locate the Bureau of Tourism Research website and obtain the information from the Australian Tourism Data Card in order to answer the following questions.

What are the top 5 countries of residence for inbound visitors in 1999 ? (the latest statistics published)

Look for the table which shows International Visitors by Country of Residence 1990-1999
What are the top 5 Australian destinations visited by inbound visitors in 1999?

Look for the table with the heading Top 20 Australian Regions Visited by International Visitors in 1999 (the latest statistics published).
What is the purpose of domestic visitors to NSW ?

Find a table called Domestic Visitors: Purpose of Visit by State or Territory Visited 2001 (the latest statistics published)