Tourism
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Key terms and concepts
| Term | Definition |
|---|---|
| Aboriginal indigenous history | History of the Australian Aboriginal people, the natives and first settlers in Australia |
| ATM | Automatic Teller Machine |
| B.T.R. - Bureau of Tourism Research |
A federal government organisation collecting and publishing tourism statistics to assist all sectors of the tourism industry, government and communities to plan for economic and sustainable tourism |
| Brochure racks | Shelves or stands to display and promote travel products such as brochures, flyers and maps |
| C.R.S. - Computer Reservations System |
Computer software programs used by airlines and tourism organisations to find information and to make bookings for flights, accommodation, car rentals and package tours |
| Chronological | In date order |
| Communication channels | The way a message is sent by a sender to a receiver. See also Effective communication |
| Destination | An area where travellers may stop or stay on a journey |
| Economic impact | Economic effect |
| Educational | See ‘familiarisation’ |
| Effective communication | When a message from a sender to a receiver
is acknowledged as clearly understood See also Communication channels |
| Famil | See ‘familiarisation’ |
| Familiarisation | A trip or visit sponsored by a tourism organisation for tourism employees to experience first-hand their products and/or services. Also referred to as a ‘famil’ or an ‘educational’ |
| Files classified in a system | Files labelled and organised under a system |
| Focus group | Research strategy using a small group (approx. 6-10) to discuss a product or service in-depth with a trained interviewer |
| Formal research | The systematic collection of new information, usually conducted by specialist research organisations. Also referred to as ‘primary research’. |
| G.D.P. - Gross Domestic Product |
A measure of the value of a country’s economy |
| Gap analysis | Research that identifies a knowledge gap in a market. For example, where there is insufficient information about an area and more research is required. |
| Hard copy backup | Paper based information, eg a printout of data in a computer |
| Informal research | Research obtained by accessing information already gathered by other organisations. Also referred to as ‘secondary research’. |
| L.T.A. – local tourism authority |
Local/regional organisations or information centres established to promote tourism to and within a region or destination, usually funded by local councils or state governments, eg Blue Mountains Tourist Office or Tourism NSW |
| Leakage effect | The loss of earnings to the Australian economy if all or most of an inbound tourist’s spending in Australia leaks back overseas |
| Multiplier effect | The flow of spending through a community or region from tourism activity |
| N.P. | National Park |
| Personal Professional Development | When tourism employees update or upgrade their knowledge, skills or qualifications in their own time |
| Primary research | The systematic collection of new information, usually conducted by specialist research organisations. Also referred to as ‘formal research’. |
| Product information | Any information relating to a product, available from a variety of sources, eg product information about London could be obtained from a brochure, first-hand from a colleague who has recently travelled there or from the Visit Britain website |
| Product launch | When a Tour Wholesaler, Supplier or Principal introduces a new or updated product onto the market |
| Record keeping | Maintenance of files where client or business details are kept or recorded for future reference |
| Research skills | Knowledge and ability to carry out either primary, secondary or informal research to find specific information. See also Informal research, Primary research, Secondary research |
| Secondary research | Research obtained by accessing information already gathered by other organisations. Also referred to as ‘informal research’ |
| Sources of information | Different places where specific information can be found. For example information about flights to Africa could be found in a C.R.S. or by telephoning airline companies that operate flights to Africa |
| Supplier information | Information about a supplier to a specific industry eg an airline or hotel that supplies services to complete a tourist itinerary |
| T.F.C. - Tourism Forecasting Council |
A government organisation responsible for gathering research, publishing statistics and forecasting tourism trends to assist tourism organisations to develop long range plans. |
| Tourism NSW | A government organisation responsible for promoting tourism to and around NSW. |
| Trade information | Information about a specific trade or business, eg tourism trade information. |
| Trade publications | Magazines and e-news to inform workers about their trade or business, eg Travel Trade magazine or Travel Daily e-news |
| V.I.C. – Visitor Information Centre |
Local/regional tourism Visitor Information
Centres are established to promote tourism to and within a region or
destination. They are funded by local councils or state governments,
eg Blue Mountains Tourist Office or Tourism NSW. See also Local Tourism Authority (L.T.A.) |
| Validity of sources | Reliability of information. Information from a brochure or the internet must be from a reliable web site or business with a good reputation |
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