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Holidays, travel and tourism: sample answers for reading activities
Sample activity 2 (9 marks)
Question 1
How does this advertisement persuade the reader to join this kind of holiday? (4 marks)
Marking guidelines
| Criteria | Marks |
|---|---|
| Shows a perceptive understanding of how the advertisement persuades the reader with justification and detailed reference to the text | 4 |
| Shows a good understanding of how the advertisement persuades the reader with some justification and some reference to the text | 3 |
| Shows some understanding of the advertisement | 1-2 |
Sample answer
Questions are directed to the reader, such as the heading. This personalises the advertisement and makes the reader want to find out more information.
The use of questions and exclamation marks involves the reader and gets their attention. The “tu” form implies an informal relationship with the reader.
A range of cities to visit and activities, famous places and people are mentioned. The company states its world leadership in tourism, which makes the reader more likely to trust the company.
The price include most meals, return air tickets, airport-hotel transfers, 4 star hotel accommodation and some guided visits.
The ad is easy to read and has an appealing layout.
Question 2
What sort of person would like to go on this type of holiday? Explain your answer with reference to the text. (5 marks)
Marking guidelines
| Criteria | Marks |
|---|---|
| Demonstrates a perceptive understanding of who would go on this type of holiday with detailed justification | 5 |
| Demonstrates a good understanding of who would go on this type of holiday with some justification | 3-4 |
| Demonstrates some understanding of who would go on this type of holiday with isolated details | 1-2 |
Sample answer
People who like to try different food, travel with all expenses paid for, and who don’t want to worry about buying their own meals all the time.
People who like comfort and don’t like to worry about every single detail, e.g.: 4 star hotels, airport–hotel transfers.
People who don’t mind travelling with others in groups and don’t mind following a schedule.
People who are happy to see many different cities and cultural sights in a short amount of time (2 weeks).
People who are interested in broadening their knowledge of the historical and cultural variety of Spanish cities.
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