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Important notes
The point-of-sale (POS) area is where customers can purchase goods and/or services. It is usually the last place in the shop visited by the customer. According to the Primary & Recency Theory the service received here will leave the customer with a lasting impression of the store. It is therefore important to make customers feel comfortable and process their transactions as efficiently and effectively as possible, in line with store policies and procedures.
The type of equipment that can be found at the point-of-sale depends largely on the type of retail outlet; however one piece of equipment all stores rely on is the cash register or point-of-sale terminal. The type of store will largely determine the level of sophistication of the cash register or point-of-sale terminal employed. For example, large department stores employ sophisticated computerised point-of-sale terminals which collect information for management as well as processing customer transactions. Smaller specialty shops may only have one cash register with limited functions.
Many other items of retail equipment are found at the point of sale area, depending on the size of the store and which operations are carried out at the point-of-sale area.
Perform point-of-sale transactions
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