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Important Notes

Effective communication directly relates to the success of a retail business. Customers today are much more aware of their rights and have higher expectations of the retail workplace they do business with. It is probably true to say that for today’s businesses good customer service is not a luxury; it is a vital component of their business’s success.

Good customer service relies on the good communication skills of employees.
The quality of customer service directly relates to the communication skill of a business’s employees. Communication is more than just talking to a customer; it involves both verbal and non-verbal forms of communication.

Effective communication

Types of customers

Questioning techniques

Active listening

Telephone procedures

Work in a team

Conflict resolution

Read and interpret retail documents

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