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Home > Retail > Compulsory Units > 240 hours > Communicate in the workplace > Communicate in the workplace

Effective communication

Good communication involves more than just the exchange of information. It consists of several parts. These are:

1. Sender - the person giving the message.
2. Receiver - the person who is getting the message.
3. The message - the information being sent which can be written or spoken.
4. The channel - the method in which the message is given, e.g fax, telephone or conversation etc.
5. Feedback - used by the receiver and sender to show they have understood the message.
6. Interference - the barriers or things that can stop the message being understood, e.g noise, the way the message is decoded .

In diagrammatic form the process looks something like this.

Let’s see how this works in real life
Verbal communication
Written communication
Non-verbal communication

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