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Marketing and Sales - Suggested answers
Activity 1
Visit the Wikipedia 
web site to find out a little about e-marketing and answer the following question.
What is e-marketing?
E-marketing is a type of e-commerce that can be defined as achieving marketing objectives through the use of electronic communications technology such as the Internet, e-mail , Ebooks , database , and mobile phone . It is a more general term than online marketing which is limited to the use of internet technology to attain marketing objectives.
Activity 2
Visit the Wikipedia web site to find out a little about e-marketing tools and complete the following activity.
List some key e-marketing tools.
Key e-marketing tools include:
- Pay per click
- Search engine optimization
- Press releases
- Web banners
- Link campaign
- E-mail and Newsletters
All these are distinctly different to anything encountered in conventional marketing.”
Source: http://en.wikipedia.org/wiki/Online_marketing accessed on 18 October 2005.
Activity 3
Visit the Diversified Exhibitions web site at http://www.divexhibitions.com.au/exhibitions.asp and identify some of the reasons why exhibitions are a successful marketing tool.
Some of the reasons why exhibitions work so successfully as a marketing tool are:
| Provide face to face contact | Overcome objections |
| Appeal to all the senses | Launch new products |
| Create more impact | Conduct demonstrations |
| Attract large number of buyers | Display an entire product range |
| Meet buyers you don't know | Conduct market research |
| Meet clients on neutral territory | Offer hospitality |
| Generate new business | Cost effective |
Source: Australian Exhibition Services web site 18 October 2005.
http://www.ausexhibit.com.au/exh_work.htm#why
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