Hospitality
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THHGCS02B: Promote products and services to customers
This unit deals with the skills and knowledge required to promote products and services to customers. It relates to situations where the sales function is not the primary focus of work activity. It applies to those employees who deal with customers and whose job provides the opportunity to promote products and services and to ascertain changes in customer preferences.
Products and services may include but are not limited to:
- tours and transport
- conferences and conventions
- function facilities
- entertainment
- shopping services
- restaurant facilities
- food and beverage
- 'add-on' services.
Critical Aspects of Assessment
Demonstrate the ability to use selling techniques to promote products and services within a specific tourism or hospitality context plus knowledge of contexts in which this promotion may apply.
- Services of the hospitality industry
- Products of the hospitality industry
- Product knowledge and the sales function
- Selling
- Activity - tell them about the product
- The marketing mix
- The consumer decision-making process
- Why promote products
- Review questions
- Case studies