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Why Promote Products?
The main purpose of promotion is to communicate to potential customers information about a product or service, in an effort to encourage them to purchase that product or service.
Establishments may encourage staff to promote certain products or services at any given time. The reasons for the promotion may relate to one or a combination of the following situations:
- Special price on the product has been negotiated with the supplier
- Poor selling product/service - promotion may increase sales/demand.
- More staff in service area, therefore higher productivity.
- There are new products or services.
- To match (stay with) competitors' offers
- A result of customer request
- Seasonal trends and demands
- Tradition of the organisation - eg "March Madness"
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