Food Technology

Food technology

The following are possible answers. You may think of your own additional answers and ideas.

It could entice the health conscious to try the product. For those who already consume the product it would make them feel good about consuming the product and encourage them to continue consuming.
Tassal is trying to influence the following target markets: health conscious adults, older adults concerned with health problems including coronary heart disease, high blood pressure, rheumatoid arthritis and some forms of cancer.
Tassal could use this information as part of a total nutrition/health package, including nutritious ways to prepare and cook the product to add to and maintain the health benefits. For example the use of low fat and low salt recipes to enhance the health benefits.
Other ways in which Tassal could launch one of their products using this information could include a web page with the details of what to look for when purchasing the product fresh, recipes with healthy ways to prepare, cook and serve the product including suitable, healthy accompaniments. Examples of how some well-known chefs and restaurants prepare, cook and serve the product.
Other possibilities might included advertorials in magazines; short demonstration style television advertisements.

Royal Tasmanian salmon is airfreighted to Japan fresh with the head-on, gilled and gutted (HOGG salmon). Although demand is increasing for fillets and smoked product.
The Japanese pay premium prices for Tassal's salmon becuase it is a high quality product and it meets their high standards.
From a marketing point of view it is important to develop new products to ensure that Royal Tasmanian salmon remains relevant and in demand in the increasingly sophisticated domestic and export markets.

Features of the distribution chain which contribute to the efficient transport of salmon include:

rapid transport
specialised refrigerated vehicles for the trucking of the products from the processing facilities at Dover and Huonville
roller floors to allow the carriage of airline pallets, or igloos and mezzanine floors for the carriage of loose cartons
a combination of airfreight and seafreight employed during peak season of processing.