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Food technology
Marketplace
Asparagus export success
Effective marketing is essential to ensure products find a place in the marketplace. In the option strand, Contemporary food issues - Marketplace, you will consider how innovation can give a company an edge in the marketplace.
Outcomes
This material addresses aspects of the following syllabus outcomes:
H2.1 The student evaluates the relationship between food, its
production, consumption, promotion and health
Source: Board of Studies NSW, Stage 6 Food Technology Syllabus,
Preliminary and HSC Courses (1999)
Activity
Read the following article from the journal Food Australia and complete the question.
Asparagus export success, Food Australia, Vol 49, No 8, August, 1998, p.344.
Reproduced with permission from Food Australia.
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QuestionWirrilla Pty Ltd, has experienced remarkable success in marketing asparagus locally and internationally. This success has necessitated technological change. Draw a mind map which illustrates the innovations in the system of production that influenced the success of Wirrilla. The framework for a mind map is provided below.
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